Reverse Engineering


May 8, 2012
David Heitman


“We start with the perfect experience and then work backward.” This from the highly successful CEO of AirBNB, Brian Chesky. “That’s how we’re going to continue to be successful.”


News

The Agency for Visionary Companies

After two decades of working with visionary companies, you can’t help but learn a thing or two.

For starters, that success comes in many flavors: increased revenues…larger market share…a more valuable brand…a more profitable exit strategy. However you define success, it seems marketing always has a role to play. Another thing we’ve observed is that effective marketing needs a big creative idea, intelligently applied across many communication platforms—the Internet, PR/social media, advertising, direct marketing, events and more. And when strategy is implemented with care and discipline, then you have a chance to blow past your competitors to become the leader in your industry. We’ve done it for dozens of visionary companies over the last two decades.